One of my favorite brands at the moment is the meditation app Calm.
Here some of their examples, which can be a good source of inspiration for anyone working in marketing, content, or brand:
Eventually one of the only brands that has a Twitter account you actually want to follow
A Book listed in different physical outlets and eg. on Amazon
Calm Booth in Partnership with Room
An AppStore Trailer that makes you feel even calmer
Relaxing branded Goodies such as a Gravity Travel Blanket or a Weighted Sleep Mask
A great way to do Referrals
Some TV ads
Have you seen any other examples that would fit on the list? Feel free to send me an email!