One of my favorite brands at the moment is the meditation app Calm.
Here some of their examples, which can be a good source of inspiration for anyone working in marketing, content, or brand:
Partnering with cool celebrities like Stephen Fry, LeBron James, Lindsay Stirling and many more.
Eventually one of the only brands that has a Twitter account you actually want to follow
Entertaining Youtube channel, with movies such as Baa Baa Land (8hr slow-motion video entirely starring epic sheep) User Stories, or a Sleep Doctor Program
Exciting Partnerships eg. Novotel x Calm, M&S (?), XpresSpa and maybe soon they will offer spa retreats and retail discounts to users
Emails with some personal usage review or content promotions
A Book listed in different physical outlets and eg. on Amazon
Calm Booth in Partnership with Room
An AppStore Trailer that makes you feel even calmer
Relaxing branded Goodies such as a Gravity Travel Blanket or a Weighted Sleep Mask
A great way to do Referrals
Some TV ads
Business option
Plenty of free resources: A Dream Journal, funky Wallpapers, intention Cards, and a Calendar
...
Have you seen any other examples that would fit on the list? Feel free to send me an email!