Hey! Thank you for visiting.

I'm Joelle, passionate about creating brands and products that consumers love and marketing that inspires. 


Over the past couple of years, I've worked in brand development, marketing, and product marketing in the global brand team of Dove, as one of the first marketing hires at Elvie (#1 British femtech startup), and most recently as Head of Brand at Flo Health (#1 health app for women with 32M monthly active users). 

I've started this blog because I feel marketing and brand knowledge, especially for start-ups, is missing out there - and building brands consumers love from scratch isn't always that easy. 


I hope that some insights I share here will help you - and of course, if you have any recommendations on what to talk about,  please email. :)