BRANDS. AND MORE.

Brand Avenue

May 25, 2020
4 min

Measure Your Brand: Equity & Health Metrics And How To Track Them

Lots of start-ups tend to ignore Brand Equity and Health Metrics, also, because it isn't that clear how to measure and optimize around th...

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THE AVENUE

Sep 12, 2020
6 min

Kick-ass Marketing Ladies You Should Follow

Time to shine ✨ - with so many great women in kick-ass marketing roles, it is worth taking a moment to look 'how they do it' and what we ...

Jul 5, 2020
3 min

Insights On How To Write The Best Marketing Copy Ever

Catchy marketing headlines... everyone wants them! But how to write them and make sure you’ve gotten THE headline that will resonate with...

May 26, 2020
4 min

PR: How to Choose the Best Agency for You?

Very often start-ups are keen to invest in two marketing channels 1. Digital 2. PR. Now Digital Marketing is sort of the more straight f...

May 25, 2020
4 min

Measure Your Brand: Equity & Health Metrics And How To Track Them

Lots of start-ups tend to ignore Brand Equity and Health Metrics, also, because it isn't that clear how to measure and optimize around th...

Mar 22, 2020
2 min

What Can Brands Do During The Pandemic?

Coronavirus. It is impacting so many of us in ways that we never could have anticipated, and it is safe to say... it’s overwhelming. Chal...

Mar 21, 2020
1 min

Calm 🧘‍♀️ - Some Cool Marketing Inspirations

One of my favorite brands at the moment is the meditation app Calm. Here some of their examples, which can be a good source of inspiratio...

ABOUT ME

Hi there!

I'm Joelle, passionate about creating brands and products that consumers love and marketing that inspires.

Thanks for visiting!

MY PIC

OF THE MONTH

Cool new illustrator I've discovered called Laura Callaghan - the title of this illustration ''But seriously, have you registered to vote?''

More here 👇

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