Measure Your Brand: Equity & Health Metrics And How To Track Them

Lots of start-ups tend to ignore Brand Equity and Health Metrics, also, because it isn't that clear how to measure and optimize around...

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Time to shine ✨ - with so many great women in kick-ass marketing roles, it is worth taking a moment to look 'how they do it' and what we...

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Very often start-ups are keen to invest in two marketing channels 1. Digital 2. PR. Now Digital Marketing is sort of the more straight...

Lots of start-ups tend to ignore Brand Equity and Health Metrics, also, because it isn't that clear how to measure and optimize around...

Coronavirus. It is impacting so many of us in ways that we never could have anticipated, and it is safe to say... it’s overwhelming....

One of my favorite brands at the moment is the meditation app Calm. Here some of their examples, which can be a good source of...

Hi there!

I'm Joelle, passionate about creating brands and products that consumers love and marketing that inspires.

Cool new illustrator I've discovered called Laura Callaghan - the title of this illustration ''But seriously, have you registered to vote?''

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